Before The Name

It didn’t start with a logo or a launch day. It started with a job.

While studying engineering, Osos walked into a clothing store called R.I.V. — not as a founder, not with a grand plan — just as a salesman figuring things out. But something clicked on that floor. He understood customers. He understood products. He understood the gap between what people wore and what they actually wanted to say.

He moved from salesman to supervisor, then transferred to the largest branch in the company. Fashion wasn’t a detour from his path. It was the path.

The First Attempt

With two friends and everything he’d learned from the floor, he launched his first brand — رداء. It moved. It sold. It felt like the beginning of something real.

But building a business with partners is harder than building a product. Disagreements grew. The partnership dissolved.

Two went one way. He went another.

The Split

Most people would have called it a setback. He called it a name.

The separation became the brand. Not as a wound to carry — but as a declaration. Split. A word that meant exactly what happened, and exactly what he wanted to say to every person who would ever wear his clothes:

“Split from the crowd. Wear something that’s actually you.”

The name wasn’t just his story. It was the message.

Day One

Split Stores launched. No co-founders. No investors. Just one person, a standard he refused to lower, and a category that nobody in Egypt had taken seriously yet — anime fashion.

The goal was never to put a character on a shirt and call it done. Every piece had to be a real fashion statement. Something with craft. Something you’d actually want to wear out — not just in your room.

It’s all about details. That wasn’t a slogan. It was the standard from day one.

Bigger Than We Imagined

The anime community in Egypt found Split Stores. Then the rest of the Arab world did too. Orders kept coming — not because of ads or algorithms, but because the product was different and people could feel it.

B2B partnerships followed — LuLu Hypermarket, international schools, institutions that wanted anime-inspired fashion done with actual taste. Egypt’s biggest anime clothing brand. The Arab world’s biggest.

None of it was planned in advance. All of it was earned.

The Next Chapter

Split was never just a store. “Stores” — plural — was always part of the vision.

Today the Split universe includes multiple brands, each with its own identity, each built on the same foundation: details matter, quality is non-negotiable, and the culture deserves better than generic.

The roadmap goes further: socks, shoes, caps, jackets — every piece of a complete wardrobe, done with the same obsession over detail. Saudi Arabia. The UAE. Physical stores. A full lifestyle brand built around one community.

We’re not building a clothing line. We’re building a universe.